Adopt a Petrics: Dog
Adopt a Petrics is Adopt a Pet’s interactive annual report on dog adoption—designed to educate and empower future adopters so they can find the right pup faster.
Built from Adopt a Pet’s unique access to real-time data from hundreds of shelters and rescues nationwide, the report turns complex trends into a clear, compelling view of what dog adoption actually looks like in 2025. Check out the report for yourself here!
Built from Adopt a Pet’s unique access to real-time data from hundreds of shelters and rescues nationwide, the report turns complex trends into a clear, compelling view of what dog adoption actually looks like in 2025. Check out the report for yourself here!
In-house:
@Adopt a Pet
@Adopt a Pet
Role:
Senior Designer
Senior Designer
Campaign Creatives:
Evangeline Joo, Creative Director
Kajri Popat, Designer
Melissa Jarrett, Copywriting Director
Cortney Clift, Senior Copywriter
Kat Courtney, Project Manager
Product Development:
Binaery
Evangeline Joo, Creative Director
Kajri Popat, Designer
Melissa Jarrett, Copywriting Director
Cortney Clift, Senior Copywriter
Kat Courtney, Project Manager
Product Development:
Binaery
The campaign’s design system builds on Adopt a Pet’s established visual identity—using the brand’s signature blue and circular forms as subtle species cues—while introducing a custom campaign logotype to give the report its own distinct presence. Expanded color accents create space for partner brands to feel natural, while motion and interactivity bring the data to life—making it easier to explore, understand, and act on.
